Markets

Gen Z Spending is Expected to Reach $12 Trillion by 2030. Here’s Why That Doesn’t Matter as Much as Brands Think

1 source ·1 article ·2h ago

New NIQ report reveals consumers across generations are trading up and trading down in the same shopping basket, putting new pressure on middle-market products CHICAGO — The biggest shift in consumer spending isn’t generational—it’s behavio…

Covered by 1 outlet

Financialpost 1

All coverage · 1 article

Financial Post ·2h ago

Gen Z Spending is Expected to Reach $12 Trillion by 2030. Here’s Why That Doesn’t Matter as Much as Brands Think

Gen Z Spending is Expected to Reach $12 Trillion by 2030. Here’s Why That Doesn’t Matter as Much as Brands Think →

Gen Z Spending is Expected to Reach $12 Trillion by 2030. Here’s Why That Doesn’t Matter as Much as Brands Think