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The Business Brief SATURDAY, 15 AUGUST 2026
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Why Beverage Founders and Investors Say Alex Cooper’s Unwell Hydration Wasn’t Built to Last

1 source ·1 article ·2h ago

Unwell Hydration’s collapse shows the limits of celebrity-backed CPG—and why a massive audience doesn’t necessarily translate into shelf velocity, experts say.

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All coverage · 1 article

Inc. Magazine ·2h ago

Why Beverage Founders and Investors Say Alex Cooper’s Unwell Hydration Wasn’t Built to Last

Unwell Hydration’s collapse shows the limits of celebrity-backed CPG—and why a massive audience doesn’t necessarily translate into shelf velocity, experts say.