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The Business Brief THURSDAY, 20 AUGUST 2026
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Stop Counting Backlinks. Start Counting Brand Mentions.

1 source ·1 article ·3h ago

AI-driven search is making unlinked brand mentions increasingly valuable, so marketers should track both backlinks and credible brand mentions while continuing to build links.

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Entrepreneur 1

All coverage · 1 article

Entrepreneur Magazine ·3h ago

Stop Counting Backlinks. Start Counting Brand Mentions.

AI-driven search is making unlinked brand mentions increasingly valuable, so marketers should track both backlinks and credible brand mentions while continuing to build links.