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The Business Brief SATURDAY, 29 AUGUST 2026
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US Open Sponsors Pivot From Endorsement Deals To Immersive Experiences

1 source ·1 article ·2h ago

The U.S. Open sponsorships pivot from endorsement deals to immersive experiences changing the way brands market themselves to the biggest Grand Slam in tennis.

Covered by 1 outlet

Forbes 1

All coverage · 1 article

Forbes Business ·2h ago

US Open Sponsors Pivot From Endorsement Deals To Immersive Experiences

The U.S. Open sponsorships pivot from endorsement deals to immersive experiences changing the way brands market themselves to the biggest Grand Slam in tennis.