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Goodles Built a Brand by Keeping It Weird

1 source ·1 article ·1h ago

10-Ton Partners founder Alan Badia, who advises CEOs on leadership, culture, and scale, asks Goodles founder Jen Zeszut how to build a brand that stands out without becoming gimmicky. Her answer: playing it safe may be the bigger risk.

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Inc. Magazine ·1h ago

Goodles Built a Brand by Keeping It Weird

10-Ton Partners founder Alan Badia, who advises CEOs on leadership, culture, and scale, asks Goodles founder Jen Zeszut how to build a brand that stands out without becoming gimmicky. Her answer: playing it safe may be the bigger risk.