How This $45 Million Golf Startup Lost a Major Sponsor Over a 15-Second Viral Clip: ‘It Was a Huge Mistake’

How This $45 Million Golf Startup Lost a Major Sponsor Over a 15-Second Viral Clip: ‘It Was a Huge Mistake’ →

Good Good spent years building a family-friendly brand. One commercial undid a chunk of goodwill in a matter of days.