Pabst Blue Ribbon pulls a KitKat: Why brands are turning cargo theft into marketing stunts

Pabst Blue Ribbon pulls a KitKat: Why brands are turning cargo theft into marketing stunts →

Earlier this month, Pabst Blue Ribbon took to Instagram to announce that, in a very real heist, someone stole 40,000 pounds of beer from the company. In the post, the brand gave the thief “18 days and 44 minutes to return our truckload of b…