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1 Big Customer Can Create False Product-Market Fit. 4 Questions Reveal the Trap

1 source ·1 article ·2h ago

Ricky and Emily had fallen into what I call the ‘false’ product-market fit trap. They landed one large customer, but couldn’t replicate the deal with similar customers.

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Inc. Magazine ·2h ago

1 Big Customer Can Create False Product-Market Fit. 4 Questions Reveal the Trap

Ricky and Emily had fallen into what I call the ‘false’ product-market fit trap. They landed one large customer, but couldn’t replicate the deal with similar customers.